New logo and website do justice to one of Dane County’s most personal and trusted names in remodeling.

Madison, WI, July 12, 2019 — “Positively enjoyable” isn’t a phrase that usually comes to mind when remodeling a home, but Sweeney Construction has done just that with their teams of design-build experts who’ve been reliable, fun-loving, and easy to work with since 1954. That’s why owners Tim and Linda Sweeney are thrilled to transform the look and feel of their award-winning company with a new logo and website that captures the heart of their company’s people-first values.

“We care about our clients, we enjoy what we do, and we think it really shines through,” says Tim. “We are proud of our continued commitment to highly personalized service, accurate design and construction, and our sixty-year legacy of expert craftsmanship. Our rebranding creates an exciting new foundation on which to continue to build a great business with an even brighter future.”

Rolling out across all print and online communications today, the blue and yellow rebrand reflects Sweeney’s complementary hallmarks of trust, honesty, security, and professionalism, alongside the fun, warmth, and creativity clients have loved for decades. The new font was chosen with softer edges that embody the Sweeney staff and crew’s promise of proven professionalism delivered through a family-friendly, fun experience for all.

Supporting the brand refresh is the new website, empowering clients with everything they need for their remodeling experience. “Our new website had to consist of more than just a fresh new look and functionality.” explains Tim Sweeney. “We also wanted it to become a valuable educational tool and practical resource to our clients throughout their decision-making process. Our goal is to work together to create a dream remodel!”

About Sweeney Construction

A people-centered business since inception in 1954, Sweeney Construction of Madison, WI continues to believe that remodeling is better when it’s steeped in values. They do that by guiding homeowners through a proprietary design-build process ensuring customers are informed, engaged, and 100% satisfied with the end result. Their commitment to transparency and accountability has made Sweeney one of the most trusted names in remodeling, garnering gushing reviews, stunning work, and award-winning design.  


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